Mash's Lawson takes Noilly Prat Martini win
15 October, 2014
French bartender Steve Lawson from Mash in London has won the UK final of Noilly Prat’s first Classic Dry Martini Cocktail Challenge.
Bartender-demand arrests Noilly Prat decline
15 October, 2014
Noilly Prat is enjoying growth for the first time in around seven years because of growing demand for vermouth from bartenders, according to brand owner Bacardi.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
